"THIS IS MOST DIVERSE MARKETING I'VE DONE TO PROMOTE MY FILM & I AM THRILLED - AAMIR KHAN






The Idiot is back. Back from his mysterious and disguised operation called, 'Operation Spiderman'. Didn't get it? Well, we aren't going to put on the disguise. It's Aamir Khan. So when asked by a journalist how he would define an 'idiot', the Phantom answered, (just before you see the answer, let me tell you that 'Phantom' was Aamir's name in disguise while he used to make calls to his producer friend Vidhu Vinod Chopra) "Just as the Britishers must've thought that Gandhiji was one, least they knew that he was a genius, a master and a person who tread a different path in gaining independence. Likewise, in context to the film, an idiot is one who chose to be different in a good way." Such words could've only come out from a person who always chose to tread a different path in promoting his films, a path many people would've rejected. But this tough guy stayed adamant and did it. He ate the road side food, stayed without luxuries, made friends with each person he met during his journey and invited them to his lavish premiere taking place today. Then Vidhu Vinod Chopra who was sitting next to him interfered, "All this was done by Aamir on my expense. Not only that, I had to fly him around in jet planes and then send him an extra eight gold finger rings which he gifted to each person he made friends with." But all this and more in good humour took place this evening at Taj Lands End in Bandra where Aamir was present to address the Indian Press on his most indelible trip he had ventured upon to promote his film 3 Idiots. UK's Harrow Observer columnist and Bollywood Hungama's London correspondent Devansh Patel brings you the exclusive excerpts from the press conference.