'3 Idiots' BRINGS RECORD VIEWERSHIP FOR SONY TV

After taking the Bollywood box office by storm, Aamir Khan-starrer “3 Idiots” brought record television viewer ratings (TVRs) for Sony Entertainment channel when telecast last month.

The film, aired July 25, got 10.9 TVRs, catapulting the channel to the third position of Hindi general entertainment channels in India with 270 gross rating points, a statement from the channel said.

“As a company, we are committed to bringing the biggest and the best properties for our viewers. ‘3 Idiots’ is a continuation of our commitment to this vision and we are delighted with the performance of the premiere telecast on Sony Entertainment Television,” said Manjit Singh, Multi Screen Media CEO.

N.P. Singh, Multi Screen Media COO, said: “I am delighted with the rating of 10.9 TVRs which broke all previous records and made it the most watched television property of the last two years.”

Multi Screen Media is the new name for Set India Pvt Ltd, of which Sony Entertainment Television is a part.