3 IDIOTS ANOTHER FILM THAT COULD BECOME CASE STUDY IN MANAGEMENT SCHOOLS



3 IDIOTS is indeed going to become a case study at the management institutes of the country, and for nothing else at least for the fact that for the first time a film is being offered for viewing from 6.00 clock in the morning. To begin with, this is an experiment that has been attempted in Mumbai to capitalize on the holiday season that has suddenly fallen like manna from heaven.

Vidhu Vinod Chopra has indeed taken the bunny out of the bag and pushed the bar by inviting the audience to view 3 IDIOTS first thing in the morning. What a way to introduce a new day, than to soak in the magic on the silver screen with a cuppa of tea on house?

The whole idea of marketing a product is to develop a brand loyalty and innovativeness in the approach is how it can be done, and the same has been done by Raju Hirani and Vidhu Vinod Chopra. It also is one of the fortuitous events associated with 3 IDIOTS that as Rahul Bajaj has announced that henceforth he would not roll out scooters from his plant and would concentrate instead on Motorbikes; Raju Hirani has given Karishma Kapoor a Bajaj Chetak scooter to ride? Would Rahul Bajaj change his mind after 3 IDIOTS would be a thing to watch out for! He may not do so, but 3 IDIOTS indeed could turn out to be the swan song for the memory of scooters as well.

3 IDIOTS after a long time takes a swipe at the education system of the country which only rewards learning by rote, and being released at a time when the parents all over the country are hassled about getting their wards admitted to good schools. Every child has his own destiny, as the famous thinker Khalil Gibran had said, and as parents we should not decide their destiny. As the song of the film says "Murgi soch rahi ande ka kya hoga" the hens should not worry about the future of the egg.

Along with ROCKET SINGH:SALESMAN OF THE YEAR, 3 IDIOTS should be able to change the world view of the parents about the career of their wards, and if a small beginning is made, both these films would have served their purpose.

3 IDIOTS GROSSES OVER RS 100 CRORES IN 4 DAYS




Reliance Big Pictures which released 3 IDIOTS in 2126 screens worldwide including 366 screens overseas-the widest release for any Indian film so far - has reported unprecedented box-office response from all over. The film has set new records in ticket sales in towns and cities across the world. In just 4 days the film has grossed over an astounding Rs 100 crores worldwide. The film continues to draw record crowds and is setting new benchmarks for Bollywood films.

Inspired from Chetan Bhagat's novel, 'Five Point Someone' the film chronicles the tale of three friends together in an engineering college. What seem to have touched the right chord in people's heart are the witty writing and terrific acting and the incisive look which the film takes at the education system in India. Shot on location the film has caught the audience's imagination like never before. From a small town like Wardha to a city like Chandigarh, from Mumbai to Delhi and from New York to Sydney theatres have reported record-breaking collections. The film which has also been critically acclaimed has already begun attracting repeat audiences. Said a college student coming out of a suburban multiplex in Ahmedabad that "she was coming back again tomorrow with her family to watch the film'.

Commenting on the huge success of the film Producer Vinod Chopra said,' Response has been overwhelming from all over the world. Aamir, Raju and I knew from the responses earlier on that people liked the film but this is something else... We have got reports from places like Australia that they have reduced 'AVATAR' shows and increased ours,' said Chopra in a statement.

3 IDIOTS is the highest grossing Hindi film ever in Australia on its opening weekend. Similarly in the US, I have been given to understand that 3 IDIOTS would be highest ever for a Hindi film,' he added.

An Indian trade journal that tracks box office performance commented 'Bollywood should be dancing, singing, rejoicing, shedding tears of joy... 3 IDIOTS has come like a tornado to smash box-office records and create new ones which may not be broken easily, at least in the immediate future.'

Amit Khanna, Chairman of Reliance Big Entertainment said, 'We are privileged to have been associated with 3 IDIOTS and its immensely talented team led by Vinod, Amir and Raju. The ramp-up to Rs. 100 crores in 4 days is phenomenal and are confident that the film will continue to blaze new records in the weeks to come'